First try at the cover layout produced a design mirroring the DVD disc design. (LunalTC TT-Bold typeface was used for all the credits in the films and for the titling. Each Kranky Kids project gets its own typeface. I like to play with them because they're fun.)

However, this design is very boring. Plus the pineapple is too wide and the size of the cover is wrong.

Then I dropped the titling down but it unfortunately drew attention to the way the pineapple seemed to be gazing at the main title and then beyond into a space of white nothingness.

Dude - it wasn't right.

So I decreased the image size of the pineapple to give it a white border, thinking it would blend in better with the white titling area. I also returned the titling to the same position it had in Second Try.

Still boring and the white was making it just too fifties-record-album-looking.

Dude - it looks like a Perry Como album and I don't think he ever even surfed.

Got rid of the white. Whew! This gave more freedom to play with the titling positions.

I finally started to play with different sizes of the type in the main title, "The Raw Pineapple Trilogy", and view working with the words as a logo-type image.

A different layer was used for each individual word in Photoshop 7. Making the word "Pineapple" larger than the other three words allowed the placement of "The" and "Raw" between the dot on the "i" and "l" of Pineapple.

This created a subliminal visual of ".The Raw" - which sounds like a new web URL extension - dot The Raw!

Dude - you're messin' with my mind here.

The "R" of Raw also now gave the appearance of *stepping* from the "a" of Pineapple to the first "p" of Pineapple because of its cute little curly foot.

Like standing on a board, dude. One foot more forward than the other.

Placing "Trilogy" underneath "Pineapple" with its "l" lining up with both the "a" of Pineapple and "R" of Raw also happily gave a nice slant down from the top "T" of The to the "n" of Pineapple and then the bottom "T" of Trilogy . Alright!

Dude - now it has a slide too. Dot the raw with a slide! Awesome!

Bingo! A logo title.

Also, the description under "Kranky Kids" was changed to read as two lines instead of three which allowed the lines beginning with "Kranky", "After", and "Using" to flow next to the bottom of the pineapple image better.

But, because the individual film titles were now more evenly spaced between the title "The Raw Pineapple Trilogy" and "Kranky Kids" - they just swam in the middle of the page and looked insignificant.

I increased the logo title size.

I also changed the position and size of all the film titles to compliment the new logo title. This gave each film title better definition and made you see "Pineapple" three times after the word "Trilogy" - an echo effect.

But now the film titles were too jaggedy looking as they popped from left to right to left.

The pineapple is talkin' now, dude. Everything must flow from the fruit.

I stretched and changed the titling positioning again to flow better with the line of the pineapple image, pushed "Trilogy" a little to the left under "Pineapple", and reduced the size of
"Kranky Kids".

Now the space between the eyes of the pineapple image and "The Raw Pineapple" was too much and the logo title lost its edge entirely. The cover also lost balance because the spacing of all the titling now gave the impression of everything flowing down and washing off the bottom of the page.

It looks like it's going down a drain, dude.

I returned the logo title to the way it was in the Sixth Try. I tightened up and repositioned the film titles and returned "Kranky Kids" to its previous size. Also, I repositioned "DVD-R ©2005" because when it was in the jewel case one of the tabs that holds the cover in place distorted it.
 
But it still didn't sit well from a distance. Too much empty space and nothing but the pineapple called out to the eye. All the type still seemed to fade into the background with no visual punch.

I increased the entire size of the "The Raw Pineapple Trilogy" logo. Yes! Time to print!

But the background color printed up too light and looked more lavender than hot purple-pinkish. This made the pineapple recede into the page instead of jump forward from a distance like it did on the computer. (The colors you see on a computer are not necessarily the colors that are going to print. Every printer model will give you different results.)

I tried several different saturations but none of them worked.

So, short of trying to find a new printer, a new background color needed to be found instead.

I switched to a more orange color.

Too Halloweeny and bland. And, HEY! The website needed to be on there. Thank goodness someone noticed that. Also, I had to yet again reposition "DVD-R ©2005" to work with www.krankykids.com to avoid the jewel case tabs distorting it.

And we have a winner! The red brings out the colors on the pineapple more and also makes the type leap forward the way it should. Hoorah!

Dude - The Way has been followed. Excellent!